Tenant Experience Mobile Application
My Role:
Customer research
Competitive audit
Hero flow creation
Duration: 12 weeks
Date: 2018
Background
Due to increased competition and a commoditized product, a legacy security hardware company was struggling to sell its new mobile security offering.
Objective
Envision a differentiated mobile security offering for the business that increases its hardware’s value to buyers and drives sales of the existing mobile offering.
Approach
Card Sorting
Designed and conducted a card sorting exercise to reveal user goals and prioritize features for a new mobile security offering.
Persona Development
Leveraged insights from customer and tenant card sorts to generate personas based on user needs and priorities.
Competitive Experience Audit
Audited and compared features and functionality of existing mobile security and tenant experience applications to develop a POV on the highest security, lowest friction entry experience.
Hero Flow Creation
Synthesized learnings from user interviews and a competitive experience audit to envision the ideal journey for a new building occupant experience application.
Visioning Workshop
Developed a series of collaborate activities to align stakeholders around user needs and validate the opportunity for a next generation mobile security offering.
Results
Outcome
Uncovered an opportunity to develop an enhanced mobile security offering that pairs existing mobile credentialing technology with value-added tenant experience functionality to help mixed-use commercial developers drive revenue and attract tenants to their property.
Impact
We helped a legacy security hardware provider establish a vision for a differentiated mobile security offering enabling them to prioritize existing product improvements and new features for development.